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Thursday, February 13 • 5:00pm - 5:30pm
Reading the Mind of Today’s Consumer: How to Effectively Target Them

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Any IT or enterprise must think about the future needs of their over-stimulated consumers. Bombarding customers through social media channels without a clear strategy or shrugging off the importance of being strategic with any targeted online campaign can prove to be highly detrimental to an overall business model. Today's consumers are increasingly savvy, well-informed and expect a high-level of quality interaction from any company.

To stay ahead of the onslaught of communication and anticipate the best way to reach people, how do you outline the right formula for any enterprise to be mindful of their customers and be most effective with their approach. It's aimed at increasing productivity, improving brand awareness and creating a lasting relationship with a growing customer base.

Moderators
avatar for Rajendra Pawar

Rajendra Pawar

Co-founder, NIIT Technologies
Rajendra S Pawar is the Chairman and Co-Founder of NIIT Group that encompasses NIIT Limited, a leading Global Talent Development Corporation, and NIIT Technologies Limited, the software and services arm. As a co-founder of the NIIT Group, Mr. Pawar has not only revolutionized the... Read More →

Speakers
avatar for Daniel Sieberg

Daniel Sieberg

Author, The Digital Diet
Daniel Sieberg is Google's Head of Media Outreach, Senior Manager and official spokesperson. Since joining the company in late 2011, Sieberg has lead a team that supports journalists around the world as they use Google's tools for newsgathering including Google Maps and Google Earth... Read More →


Thursday February 13, 2014 5:00pm - 5:30pm IST
Grand Ballroom I, II, III Hotel Grand Hyatt, Mumbai

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