NILF 2014

Any IT or enterprise must think about the future needs of their over-stimulated consumers. Bombarding customers through social media channels without a clear strategy or shrugging off the importance of being strategic with any targeted online campaign can prove to be highly detrimental to an overall business model. Today's consumers are increasingly savvy, well-informed and expect a high-level of quality interaction from any company.

To stay ahead of the onslaught of communication and anticipate the best way to reach people, how do you outline the right formula for any enterprise to be mindful of their customers and be most effective with their approach. It's aimed at increasing productivity, improving brand awareness and creating a lasting relationship with a growing customer base.