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Thursday, February 13 • 10:30am - 11:30am
The Winning Way FULL

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What do sporting champions do, what makes winning teams, who is a good leader, why do only some teams keep winning while others win only for a while and then lose… The Winning Way, a presentation from two IIMA alumni, sports commentator and writer Harsha Bhogle and advertising and communication consultant Anita Bhogle digs into examples from sport to see how they can benefit managers. Prosearch Consultants, the company that Anita and Harsha run has conducted close to 400 such sessions to top companies in India. They have also co-authored the book “The Winning Way—Learnings from sport for managers”, a current bestseller. The Winning Way is now available in 4 languages and is also available as an audiobook.

avatar for Anita Bhogle

Anita Bhogle

An alumnus of IIT-B and IIM-A, Anita spent her early years in advertising and prior to setting up Prosearch, she was Director—Account Planning & Research at FCB-Ulka (now Draft-FCB). Anita also runs Bizpunditz, a digital library that offers learnings from industry practitioners... Read More →
avatar for Harsha Bhogle

Harsha Bhogle

A review in the Indian Express called Harsha Bhogle the voice of Indian cricket and that is a description that has stuck. He gave up a promising career in management to devote himself fully to cricket and has achieved a fairly regular international presence as a writer and on both... Read More →

Thursday February 13, 2014 10:30am - 11:30am IST
Boardroom I Hotel Grand Hyatt, Mumbai

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