Craig serves marketing and strategy professionals and is the lead customer experience analyst for Australia, New Zealand, and Southeast Asia. Craig also researches on behalf of and advises professionals in other key marketing and strategy roles, including eBusiness and channel strategy, customer insights, marketing leadership, and the chief marketing officer (CMO).

Craig was previously a senior analyst with Forrester in London and the lead analyst for the customer experience team in Europe in 2007 and 2008. Craig left Forrester to pursue leadership roles in user experience, digital strategy, and experience design with agencies iCrossing in the UK and Deepend in Sydney; he also led the experience design team for Vodafone Australia. Prior to joining Forrester in 2007, Craig held technical leadership, production, and consulting roles in retail eCommerce, database marketing, web analytics, user experience, and commercial website optimization.

Craig graduated with a B.A. Honours degree (High Honours) in English from Carleton University in Ottawa, Canada.2